Behind the brand with Uber

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Behind the brand with Uber

Laurent Ezekiel, Chief Marketing & Growth Officer, WPP; Jenny Avallon Lewis, North America Head of Marketing, Uber; and Lindsay Liptok, Head of US & Canada Growth Marketing, Uber

In 11 short years, Uber has revolutionised the rideshare economy. With 91 million active users, 3.9 million drivers and a burgeoning portfolio across ride-hailing, healthcare, freight shipping, food delivery, self-driving vehicles, Uber is changing the future of mobility.

A conversation with Uber’s North America Head of Marketing, Head of US & Canada Growth Marketing and WPP’s CMO gets an exclusive look behind the brand – from marketing efforts, tactical growth, user acquisition strategy to adapting to the COVID-19 pandemic.

Speakers:

  • Jenny Avallon Lewis, Director of Marketing, US & Canada, Uber
  • Lindsay Liptok, Head of Growth Marketing US & Canada, Uber
  • Laurent Ezekiel, Chief Marketing and Growth Officer, WPP
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