Added Value Group acquires Cheskin in the US

20 Dec 2007

WPP announces that its wholly-owned operating company Added Value Group, the brand development and marketing insight agency, has acquired the entire issued share capital of Cheskin ("Cheskin"), a leading consulting firm in the US, with expertise in innovation and design strategy, a strong presence in the technology sector and in-depth understanding of US Hispanic markets

Founded in 1946, Cheskin is based in Redwood Shores, California, with offices in New York and Seattle and employs 51 people. Cheskin’s clients range from technology and finance companies to consumer goods and professional services, and include Microsoft, Del Monte, Visa, eBay and Wal-Mart

Cheskin’s unaudited revenues for the year ended 31 December 2006 were US$16.1 million, with gross assets at the same date of US$3.9 million

This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.

Feona McEwan, WPP
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