WPP claims top honours on the WARC Creative 100 for third consecutive year

11 Mar 2025


  • Ogilvy and VML rank first and second for most creative agency networks
  • AKQA named amongst the top 12 agency networks
  • VML New York, DAVID Madrid and Ogilvy London recognised in top 10 agencies category

WPP has been recognised as the most creative company on WARC's 2025 Creative 100 List, marking the third year in a row the company has received the honours. The list ranks the most awarded companies and campaigns for creativity from around the globe. Ogilvy and VML’s strong performance further underscores the company's creative success, securing the top two spots among global agency networks.

For the fifth consecutive year, Ogilvy was named as the Network of the Year, and L’Oreal’s Michael CeraVe campaign, created with WPP Onefluence and led by Ogilvy PR North America, was named one of the top three creative campaigns. The three-week, immersive campaign saw Michael Cera’s claims about being the mastermind behind CeraVe debunked during one of the industry’s biggest moments – the Super Bowl.

VML ranked second amongst the top 50 networks on the Creative 100 which also saw AKQA named in the top 12. Ten WPP agencies appeared in the top 50 creative agencies category: VML New York, DAVID Madrid, Ogilvy London, Ogilvy New York, DAVID Bogota, VML Mexico City, VML London, Ogilvy Mumbai, VML Buenos Aires and VML Melbourne.

WARC is the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75,000 marketers and advertisers across 100+ markets around the world by providing rigorous and unbiased actionable insights, evidence and best practices. WARC’s prestigious list of the Creative 100 acts as a benchmark for global creative excellence.

Rob Reilly, Chief Creative Officer of WPP, said: “Topping the WARC Creative 100 for the third year running is a testament to the relentless creativity and dedication of our teams worldwide. Seeing Ogilvy named Network of the Year again, with VML securing the second spot, is a powerful demonstration of our creative strength. Thank you to our incredibly talented agency teams and, most importantly, to our brave clients who trust us to bring their visions to life. We couldn't do it without them. It's humbling and inspiring."

For additional information on the Creative 100, and to view this year’s full list, click here.

Further information
WPP Communications
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About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.