Skills, learning and development

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Skills, learning and development

We invest in the ongoing development of our people to enhance their careers and keep pace with industry trends and client needs.


In addition to our agency-specific initiatives, we offer a range of centralised programmes for everyone across the WPP network. We focus on upskilling our people, strengthening collaboration and creating opportunities for underrepresented groups. Our aim is to develop a strong pipeline of future leaders who bring diverse perspectives to our agencies and clients.

A critical priority is to equip our people with the skills needed for success in the modern world of marketing. We invest significant time and resources, for example, into building AI and technology expertise across our teams. In 2023, our people earned more than 34,000 certifications from leading technology partners like Adobe, Google, Meta, Microsoft and TikTok.

Our centralised programmes include:

Future Readiness Academies

Our Future Readiness Academies comprise specialised modules on AI, Commerce, MarTech, Sustainability and more, along with shorter courses on topics from Intelligent Technology to Agile Thinking.

We also offer AI in Action, a training programme to help our colleagues make the most of the tools within our AI-powered marketing operating system, WPP Open.

Inclusion as a Skill

We work not only to ensure we have diversity of thought, backgrounds and lived experiences throughout our business, but to embed inclusion in our ways of working. 

Inclusion as a Skill is a 90-minute learning experience that equips participants with practical tools to create a culture where everyone feels encouraged to grow and reach their creative potential.

#IamRemarkable 

A series of interactive workshops, in partnership with Google, designed to empower women and other underrepresented groups at WPP around the globe to celebrate their achievements in the workplace and beyond. 

If you work at WPP, you can find out more about how we invest in our women here.

MAESTRO

An immersive and experiential programme designed to help senior executives explore, develop and hone their leadership skills to become trusted business partners.

Early talent

Beyond our own people, we are passionate about providing opportunities for early career talent aspiring to join our industry – to learn, grow and collaborate with the brightest minds across WPP.