People, communities and markets
People, communities and markets
How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.
RETAIL
Re-thinking brand growth
Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE
TRANSFORMATION
Navigating business transformation
As brands and organisations turn their focus toward growth, four areas – health, racial awareness, climate change and economic recovery – will require attention, say Rachel Hogan and Gareth Jones
Inclusion’s next wave
Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley
INCLUSIVE DESIGN
How the war in Ukraine impacts behaviour
When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis
ARTIFICIAL INTELLIGENCE
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing
Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future
Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands
ETHNICITY
WPP's Consumer Equality Equation report
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK
INCLUSIVE DESIGN
Design for difference
Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, at WPP’s Superunion explain how design works at its best when considering difference and accessibility from the outset
EQUITY
Detroit Experience Studio: inclusivity matters
Funded through WPP’s Racial Equity Programme and VMLY&R, in partnership with UWG and Makerhouse, Detroit Experience Studio (DES) both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity
GENDER
Health On Her Terms
Women’s health communications must step up if women’s health outcomes are to improve
UPSKILLING
We will all be data professionals
Saying “I don’t understand data” in 2030 will be like printing emails in 2010
FUTURE OF WORK
The metaverse workforce
Wunderman Thompson Intelligence on teleportation, holograms and roaming avatars – this isn’t sci-fi, it’s the future of work
Impacts on people and planet: it’s all in the data
WPP's Chief Financial Officer John Rogers on why if what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement