In addition to our agency-specific initiatives, we offer a range of centralised programmes for everyone across the WPP network. We focus on upskilling our people, strengthening collaboration and creating opportunities for all. Our aim is to develop a strong pipeline of future leaders for our agencies and clients.

A critical priority is to equip our people with the skills needed for success in the modern world of marketing. We invest significant time and resources, for example, into building AI and technology expertise across our teams. Throughout 2024, our people earned more than 21,000 accreditations and certifications from leading technology partners including Adobe, Google, Meta, Microsoft and TikTok.

Our centralised programmes include:

Future Readiness Academies

Our Future Readiness Academies comprise specialised modules on AI, Commerce, MarTech, Sustainability and more, along with shorter courses on topics from Intelligent Technology to Agile Thinking.

We also offer AI in Action, a training programme to help our colleagues make the most of the tools within our AI-powered marketing operating system, WPP Open.

MAESTRO

An immersive and experiential programme designed to help senior executives explore, develop and hone their leadership skills to become trusted business partners.

Early talent

Beyond our own people, we are passionate about providing opportunities for early career talent aspiring to join our industry – to learn, grow and collaborate with the brightest minds across WPP.