Commerce: innovation and inspiration
Commerce: innovation and inspiration
Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.
RETAIL
Connected moments that matter to achieve growth
Shoppers are voting with their wallets, and buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce
ARTIFICIAL INTELLIGENCE
AI drives low-cost low-carbon delivery
It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies
CUSTOMER EXPERIENCE
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce
ENTERTAINMENT COMMERCE
How to S.C.O.R.E
Jon Goynshor explains S.C.O.R.E. – a framework for maximising value in the new world of entertainment commerce