Transformative industry intelligence

Blue background image with purple graphic circles and headshots of Ray Van Der Fort and Dylan Choong

28 Sep 2023

Engaging authentically with LGBTQAI+ communities

Exploring inclusion through a market-specific lens

Light green background image with purple graphic circles and headshots of Josh Loebner and Adjuba Willoughby

27 Sep 2023

Advocating for inclusive design

The role of self-identification and technology in creating an increasingly inclusive future

Jonathan Cummings

27 Sep 2023

How do you connect an ecosystem?

Scannable brands are connected brands, says Jonathan Cummings, President APAC at WPP’s Landor & Fitch

Red background with graphic blue circles and headshots of Rachel Lowenstein and Jarred Trembath

26 Sep 2023

Neuro-inclusive workplaces fostering innovation and creativity

The transformative power of a neurodiverse workforce

Kyoko Matsushita

26 Sep 2023

Women must have a seat at the table in Japan

The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now

Social media posts of bloggers creating and sharing content with their followers on news feed

11 Sep 2023

Content studios are back and driving ROI

There's a direct link between content and ROI. That’s what’s driving the emergence of the latest iteration of content studios, says Jai Kotecha CEO of Ogilvy Netherlands and EMEA capability lead of WPP Open X

Manchester campus

08 Sep 2023

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus


04 Sep 2023

Navigating Singapore's strategic role global brands

Location is vital when serving global brands from APAC, opines Sumegha Rao of WPP@Unilever Singapore

People from above inside colourful circles

31 Aug 2023

Client centricity: It’s all about collaboration 2

WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work

View from the river of WPP's Amsterdam Campus

30 Aug 2023

The Netherlands: nexus of innovation and expansion

Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

Image of car being built

22 Aug 2023

B2B shopping: seamless and digital

Hugh Fletcher of WPP’s Wunderman Thompson and Naji El-Arifi of WPP’s Wunderman Thompson Commerce explain what the future B2B shopper is looking for – and it includes a much better digital experience

Image's from WPP's campaign for SK-II featuring female athletes

21 Aug 2023

Athletes: from performers to creators

Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

Woman holding magnifying glass to five stars

18 Aug 2023

CX marks the spot

Cat Jolly, at WPP’s EssenceMediacom, explains why an exceptional B2B customer experience (CX) separates winners from losers

Michael Sussman

18 Aug 2023

30 years of making smart decisions for brands

We speak to Michael Sussman of WPP's BAV on the 30th anniversary of the BAV product

Female football players celebrating

14 Aug 2023

Brands who are creative win at women’s sports

Women’s sports and their fanbase are exploding, says WPP’s CMI Media Group. The opportunities for brands are vast, but it’s creativity that will be the differentiator

Busy city scene with neon signs and people walking

08 Aug 2023

Getting to grips with brand marketing in Japan

WPP’s Mike Busby says that brand marketing in Japan still lags product marketing – not surprising given Japan’s reputation for high standards, engineering excellence and best practice in product design. But brand marketing is valuable too

Digital Display Advertising Segmentation - Conceptual Illustration

08 Aug 2023

Going hyperlocal in India

India is a vast country, and advertising that works in one part of the country may not work well in another. We speak to Nidhee Kekre of WPP in India about hyperlocalisation

bottle of sauce with netflix logo and chef

07 Aug 2023

Creativity: a ‘not so’ secret sauce

We often talk about creativity being a ‘secret sauce’. For one campaign, sauce literally became the star of the show. We speak to Park Wannasiri of WPP’s Wunderman Thompson in Bangkok

 Shopping Cart on Keyboard

04 Aug 2023

Amazon Prime Day 2023: all in the numbers

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar


04 Aug 2023

A cause for celebration in Indonesia and Vietnam

Festivals have long been an opportunity for brands to connect with consumer audiences. Ranjana Singh, Country Head for Indonesia and Vietnam, explains how consumer behaviour shifts during major festivals in Indonesia and Vietnam