22 Aug 2023

B2B shopping: seamless and digital

Hugh Fletcher of WPP’s Wunderman Thompson and Naji El-Arifi of WPP’s Wunderman Thompson Commerce explain what the future B2B shopper is looking for – and it includes a much better digital experience

04 Aug 2023

Amazon Prime Day 2023: all in the numbers

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar

25 Jul 2023

Private labels as growth levers

Private labels are the next opportunity for European retailers, providing affordability and quality for shoppers while generating loyalty and profitability for brands

14 Jun 2023

Retail media – always embedded in a wider marketing plan

We ask Laura Badea, Digital Commerce Partner at WPP’s Wavemaker, about the role of retail media - as part of a fully embedded marketing strategy (never stand-alone)

08 Jun 2023

Resilience in retail is everything

World Retail Congress 2023 focused heavily on resilience – not just in terms of the retail industry banding together to face whatever challenges are on the horizon, but also in terms of individual retailers surviving and thriving

08 Jun 2023

An age of fluidity for marketers

Shoptalk Europe 2023 revealed that ‘fluidity’ is everything. Be it fluid channels, fluid consumers/shoppers or fluid technology. WPP's VMLY&R Commerce was there

07 Jun 2023

How to win at retail media

Retail media is today’s fastest growing advertising channel. CPG companies have already caught onto its potential, but there is still so much for brands to explore. Laura Badea, Digital Commerce Partner, at WPP’s Wavemaker explains

24 May 2023

Beyond Convenience

What consumers really value about the modern grocery run

17 May 2023

Social commerce: building brand love and delivering growth

Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

11 May 2023

UK shoppers love promotions

Customers are becoming more and more savvy about marketing tactics and techniques. These are the findings of the second in the series of ‘What the Brits want from promotions’ from WPP’s Mando

08 Mar 2023

Connected moments that matter to achieve growth

Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

08 Mar 2023

Diverse talent is at the heart of creative commerce

With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R

08 Mar 2023

Re-thinking brand growth

Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE

07 Mar 2023

The revolution starts now

Over 200 WPP clients, partners and agency team-members met to learn, share and be inspired by the very latest in commerce. The theme – ‘Commerce Revolution’

30 Jan 2023

Creativity + data propel end to end commerce

We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel

05 Jan 2023

Commerce: innovation and inspiration

Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.

28 Dec 2022

How to S.C.O.R.E

VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

28 Dec 2022

The new economy balancing act

If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

14 Dec 2022

Recommerce – the future of retail?

Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies