Creativity, innovation and change
Creativity, innovation and change
Creativity sparks ideas, surfaces alternative viewpoints, fosters collaboration, helps us grow, and brings change
CREATIVE TALENT
Diverse talent is at the heart of creative commerce
With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R
INCLUSIVE DESIGN
Design for difference
Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, at WPP’s Superunion explain how design works at its best when considering difference and accessibility from the outset
New possibilities powered by creativity in India
Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India
TALENT
How are you driving creativity in your businesses?
Our CEO Mark Read on why a diverse and inclusive culture is a business imperative, producing the essential creative friction that fuels our creativity
GROWTH
Creativity – the most valuable tool
If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for
Q&A
We asked six trailblazers what creativity means to them and what role it has played in their success
Creativity is like a mirror, reflecting everything
Inspired by every data point, algorithm and person, Miro is one of China’s emerging virtual idols and she collaborates with the record label Modern Sky.
Having the courage to think differently
Eniola Aluko, a former professional football player and Board Advisor to MediaCom Creative Systems, champions creative decision-making.
Creativity sparked by passion, impulse, curiosity and music
Singer, producer and actor, Lay Zhang, says that creativity – and music in particular – helps him and his fans to explore the world.
Be brave as a creative – and collaborate
Melissa Kilby, CEO of Girl Up, says it’s important to be brave, vulnerable and honest, and to be creative you must collaborate.
Creativity is personal – between need and hope
Mary Coustas, actress, writer and comedian, reaches deep into her personal experience of life to deliver her special brand of creativity to her audience.
Creativity is essential across every discipline
Hello Sunshine’s Sarah Harden says that it is critical to surround yourself with creative people – like her business partner Reese Witherspoon – when building a media brand, especially one that produces content that elevates women.
Transformative creative work for clients
15 Jun 2022
Ogilvy: Dove’s Reverse Selfie
Renewing the fight for real beauty standards in the social media age
15 Jun 2022
Wunderman Thompson: Nestlé KitKat’s Have a Bite
Fuelling the digital debate on the correct way to eat a KitKat
30 Mar 2022
Berlin Cameron: Under Armour's Genesis Curry Flow
The metaverse is real – just ask Under Armour
30 Mar 2022
Ogilvy and Wavemaker: #NotJustACadburyAd and Shah Rukh Khan-My-Ad
Creating thousands of hyper-personalised ads to support local businesses