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Breast cancer – messaging matters
Responding to the call to act – not just being aware of the problem – works in high-stakes cancer care. Marketing has a central role to play in making that call, says WPP’s Wendy Lund
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at Glass.Mapper.Sc.DataMappers.SitecoreFieldStringMapper.RunPipeline(Field field, GetOptionsSc options) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper.Sc\DataMappers\SitecoreFieldStringMapper.cs:line 94 at Glass.Mapper.Sc.DataMappers.SitecoreFieldStringMapper.GetResult(Field field, Boolean isRichText, GetOptionsSc getOptions) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper.Sc\DataMappers\SitecoreFieldStringMapper.cs:line 107 at Glass.Mapper.Sc.DataMappers.SitecoreFieldStringMapper.GetField(Field field, SitecoreFieldConfiguration config, SitecoreDataMappingContext context) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper.Sc\DataMappers\SitecoreFieldStringMapper.cs:line 59 at Glass.Mapper.Sc.DataMappers.AbstractSitecoreFieldMapper.MapToProperty(AbstractDataMappingContext mappingContext) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper.Sc\DataMappers\AbstractSitecoreFieldMapper.cs:line 97 at Glass.Mapper.Pipelines.ObjectConstruction.Tasks.CreateInterface.InterfacePropertyInterceptor.LoadValue(AbstractPropertyConfiguration propertyConfiguration) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper\Pipelines\ObjectConstruction\Tasks\CreateInterface\InterfacePropertyInterceptor.cs:line 121 at Glass.Mapper.Pipelines.ObjectConstruction.Tasks.CreateInterface.InterfacePropertyInterceptor.Intercept(IInvocation invocation) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper\Pipelines\ObjectConstruction\Tasks\CreateInterface\InterfacePropertyInterceptor.cs:line 85 at Castle.DynamicProxy.AbstractInvocation.Proceed() at Castle.Proxies.IStreamRichTextProxy.get_Text() at Glass.Mapper.Sc.GlassHtml.NormalModeOutput[T](Expression`1 field, Expression`1 standardOutput, T model, SafeDictionary`1 dictionary) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper.Sc\GlassHtml.cs:line 639 at Glass.Mapper.Sc.GlassHtml.MakeEditable[T](Expression`1 field, Expression`1 standardOutput, T model, Object parameters, Context context, Database database, TextWriter writer) in D:\a\Glass.Mapper\Glass.Mapper\Source\Glass.Mapper.Sc\GlassHtml.cs:line 603
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