Cannes Lions 2024: new heights of creativity and courage
In the age of AI, success for the advertising industry requires collaboration, connection, courage – and fun
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WPP at Cannes Lions 2024
At WPP, we believe that creativity is the key to solving some of the biggest challenges facing our world today.
Discover the latest cutting-edge ideas and innovations on display at this year's Cannes Lions International Festival of Creativity, and be inspired by our thought-provoking discussions at the WPP Beach with some of the most brilliant minds in business, brands and the public sector.
WPP iQ
Key takeaways from WPP Beach, including insights from McLaren Racing on leadership, the importance of putting people at the heart of marketing with Unilever and more from Amazon, Burson, Colgate-Palmolive, Grey, Spotify, The Coca-Cola Company and Wavemaker.
Exploring the future of B2B with IBM, unpacking the role of journalism in 2024 with The New York Times and more from Deepak Chopra, DoorDash, Instacart, LinkedIn, Mindshare, Neuro-Insight, Ogilvy, Telefónica, VML and Wavemaker.
Delving into the benefits of inclusive design with Microsoft, the future of storytelling with Audible and more from Grey, GroupM, House of Athlete, L’Oréal CeraVe, Ogilvy, Ogilvy Health, Project 375, Rappler, Reykjavik Global Forum, The Coca-Cola Company, The New York Times and VML.
2024 CANNES LIONS AWARD-WINNING WORK
