Wunderman Thompson Buenos Aires: Fundación Huésped Living Statistic

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Wunderman Thompson Buenos Aires: Fundación Huésped Living Statistic

Raising awareness of HIV testing with human statistics

Wunderman Thompson Buenos Aires partnered with Fundación Huésped, a leading AIDS awareness charity, to encourage people to face the facts about HIV and get tested. Volunteers dressed in red took to the streets of Buenos Aires representing HIV statistics. For example, 3 in 10 people who have HIV are unaware they are carrying the infection.

100 million media impressions and $5.5 million in free media were generated between December 2017 and January 2018. 

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