VMLY&R Sydney: UNICEF The Hope Page

WPP-Work-The-Hopepage-

VMLY&R Sydney: UNICEF The Hope Page

VMLY&R Sydney created a website for UNICEF that allows you to contribute some of your computer’s spare processing power to mine cryptocurrency. Any proceeds are automatically donated to UNICEF, creating an entirely new revenue stream for the global charity and funding life-saving aid for children in need.

The Hope Page reached 210 million people in the first 48 hours and generated 25,500 donors (April 2018).

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