VMLY&R Mexico: Save the Children Mexico Survivors

WPP-Sustainability-Report-VMLYR-Survivors

VMLY&R Mexico: Save the Children Mexico Survivors

How the charity helps and supports children in extreme situations

Save the Children wanted to raise the profile of their work helping young people escape from child labour, conflict and sexual exploitation. This video tells the oftenunseen stories of Mexico’s children trapped in extreme poverty, played to a cover of the hit song ‘Survivor’ by Destiny’s Child.

The campaign reached 3.8 million people between April 2018 and October 2018.

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