VMLY&R Bogota: World Amblyopia Campaign iRESCUE

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VMLY&R Bogota: World Amblyopia Campaign iRESCUE

Turning printed media into lazy eye screening and treatment

Over 50,000 children in Colombia suffer from amblyopia, also known as lazy eye. If not detected early, it can lead to learning difficulties and blindness. VMLY&R Bogota designed and created playful eye patches which help detect the condition and can be used in treatment. The masks were distributed via regional newspapers.

The campaign reached 13,000 people in July 2018.

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