Sra. Rushmore: International Committee of the Red Cross Hope

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Sra. Rushmore: International Committee of the Red Cross Hope

Raising awareness of attacks on hospitals and health workers in areas of armed conflict

Through the story of a young girl unable to access life-saving medical care, this global campaign shared the message that ‘Healthcare is #NotATarget’. It was developed by Sra. Rushmore Madrid and was broadcast in over 100 countries.

The campaign video received seven million video views (May 2018).

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