GTB London: Ford Elephant in Transit

One in four people in the UK experience mental health problems each year but many, especially young men, don’t feel able to talk about their feelings. GTB created this campaign for Ford UK to launch its partnership with mental health charity, Time to Change, aimed at encouraging men to talk about mental health. It shows how a car or van journey can provide a safe space where people feel more able to open up.

66 million people were reached and the campaign had 32 million social impressions between April 2018 and June 2018.