Coley Porter Bell: Tesco SalutetheNHS.org

Tesco is a partner of SalutetheNHS.org, a charity that provides meals and care packs to NHS key workers. To support the charity during the coronavirus crisis, Coley Porter Bell designed the packaging for a newly developed rainbow cookie decorating kit to be sold in Tesco stores, with all proceeds going directly to the charity.

The rainbow has become a symbol of NHS support during the pandemic. Taking this as inspiration, the packaging featured a graphic, bold rainbow in patisserie-inspired colours to make it stand out on shelves. The colour palette also complimented the teal SalutetheNHS.org logo, a clear call-out of the charity partnership on the pack.

Starting with the Tesco Masterbrand architecture, the agency created a suite of assets for use on social media and out-of-home displays.