WPP: Clean Hands Save Lives

Clean hands campaign - soaps on top of sink

WPP: Clean Hands Save Lives

Partnering with Colgate to create life-saving soaps

In just 35 days, Colgate and WPP worked together to create a bar of soap designed to save lives. This bar of soap included educational material on proper hand-washing techniques. With the help of the World Health Organization, our bars of soap helped people in 28 countries and our awareness campaign educated 1.5 billion people in 88 countries. Watch this video to find out more:

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