AKQA: Netflix’s We Watched It All

Netflix’s ‘We Watched It All’ Campaign

AKQA: Netflix’s We Watched It All

A surreal sing-along soundtracks the highs and lows of 2020’s best Netflix moments

After receiving a prompt that says “You’ve finished Netflix”, a relatable fan is taken on an immersive trip down memory lane.

As we join him on his retrospective journey, the short film’s lyrics and bizarre visuals make fan-centric references to some of 2020’s most iconic and talked about TV moments.

Capturing audience sentiment in 2020, We Watched It All was teased with a back-and-forth conversation on social between the lead actor, Matt Buechele, and Netflix. This was followed up with AR filters and music releases, to fully immerse the audience in the recent nostalgia.

With music and lyrics composed by Buechele himself, the video features cameos by the likes of Chris Hemsworth (Extraction), Anya Taylor Joy (Queen’s Gambit), Álvaro Morte (Money Heist), Lily Collins (Emily in Paris), and Asa Butterfield and Ncuti Gatwa (Sex Education).

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