AKQA: Netflix’s We Watched It All

Netflix’s ‘We Watched It All’ Campaign

AKQA: Netflix’s We Watched It All

A surreal sing-along soundtracks the highs and lows of 2020’s best Netflix moments

As one of the last year’s few entertainment options, Netflix has been both a source of sanity, but also endless scrolling. Audiences had spent so many hours in front of screens that there was a collective feeling everything had been watched on the platform. AKQA helped Netflix to turn this phenomenon into a celebration, a joyful playlist in an otherwise melancholy year.

In a surreal musical film, after receiving a prompt that he’s “finished Netflix”, a fan is taken on an immersive trip down memory lane – back through everything he and the wider audience had watched and felt, together.

As our hero moves through his retrospective journey, the lyrics and bizarre visuals make fan-centric references to some of 2020’s most talked-about moments. The film was teased with a back-and-forth on social media between the protagonist and Netflix itself, and followed up with augmented reality filters and music track releases.

Winning high praise in audience comments, the film featured cameo appearances from Chris Hemsworth (Extraction), Anya Taylor-Joy (Queen’s Gambit), Álvaro Morte (La Casa de Papel), Lily Collins (Emily in Paris), and Asa Butterfield & Ncuti Gatwa (Sex Education).

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