WPP x TikTok Future of Marketing in APAC

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WPP x TikTok: future of marketing in APAC

A host of WPP and TikTok experts discussed our unique partnership, the role of influencers in consumer decision-making, what the future of social commerce looks like and more on Wednesday 1 December

Exploring how commerce has been digitally transformed, consumers have become creators and creativity has taken on new formats, topics discussed at the virtual event on 1 December 2021 included:

04:40 | Unpacking the WPP x TikTok partnership
Ashutosh Srivastava, CEO, APAC, GroupM
Sam Singh, Head of Global Business Solutions, APAC, TikTok

10:54 | Session kick off
Karl Cluck, Head of Global Agency, APAC, TikTok
Christina Peyton, VP Marketing & Growth, APAC, WPP

15:12 | The future of influencing consumers
Samuel Vanel, Head of INCA, SEA
Justin Keh, Head of Operations, TikTok Creator Marketing Solutions, APAC, TikTok
Ng Ming Wei, @mingweirocks, TikTok Creator
Moderated by Sanna Britsman, Agency Activation Manager, APAC, TikTok

34:57 | The future of connection through creativity
Andreanne Leclerc, Head of Social & Performance, Asia, Ogilvy
Thasorn "Pete" Boonyanate, Executive Creative Director, Thailand, Wunderman Thompson
Valerie Madon, Chief Creative Officer, Asia, VMLY&R
Moderated by Charlotte McEleny, Publisher, APAC, The Drum

54:13 | The future of social commerce
Ashutosh Srivastava, CEO, APAC, GroupM
Vismay Sharma, President of South Asia Pacific, Middle East and North Africa (SAPMENA), L’Oréal

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