AKQA: Planetary Guardians

The Planetary Guardians initiative is dedicated to raising global awareness and inspiring decisive action to safeguard humanity's future. AKQA Bloom developed a transformative brand positioning and visual identity that seamlessly aligns with Planetary Guardians’ mission. The key innovation lies in tuning into the most vital voice – that of Earth itself.

Combining distinctive design with cutting-edge innovation, AKQA Bloom introduced a visually striking identity anchored by a groundbreaking concept – logos animated by Earth's voice.

The design language, crafted by AKQA Bloom in collaboration with Aza Raskin’s Earth Species Project, uses machine learning to transform the sounds of species and ecosystems into 3D shapes, which become the hero logos for Planetary Guardians.

So far, the Great Barrier Reef, the Amazon Rainforest and the Arctic Tern have been featured – but this is just the beginning. The brand will continue to evolve, just as our planet does.