X

WPP's Cannes Lions 2023 contenders

Scroll to top TOP

Blue background with circles orbitting

WPP's Cannes Lions
2023 contenders

Leading up to Cannes Lions, we showcase the top work submitted from across WPP

AKQA

Two AI generated images of Serena Williams facing each other mid-shot

AKQA: Nike’s Never Done Evolving

There’s only one Serena Williams. But what if there were two?

Black and white image of politician and the transparency card

AKQA: Congresso em Foco’s Transparency Card

Helping Brazilians identify corruption in public spending

Abebe Bikila as Icarus coming out of an oil painting

AKQA: Abebe Bikila’s Neo Icarus

A Greek myth retold for the present

collage of nike ads

AKQA: Nike’s 50th Anniversary

Honouring the past and inventing the future

DESIGN BRIDGE & PARTNERS | BCW

Green Aston Martin Valkyirie car on a green background with glowing green and pulsating visualisations in the background

Design Bridge and Partners: Aston Martin’s Intensity.Driven.

Combining data and human emotion for ultra-luxury automotive distinction

Image of children's book depicting school shooting

BCW: Change the Ref’s Joaquin’s First School Shooting

A heart-breaking tale of tragedy and advocacy

GREY

AI Pringles character in a futuristic background

Grey: Pringles’ NPC

Redefining gaming with the world's first paid job in a video game

Someone with a phone scanning a barcode on a toothpaste packet to read the label with Seeing AI

Grey & Hill+Knowlton Strategies: Haleon’s Access Codes

Using barcodes and sound to convey healthcare information on packaging

Female getting a mammogram with a nurse

Grey: LALCEC’s The Postponed Day

Inspiring Argentine women to prioritise breast cancer detection

A woman and her vampire boyfriend on the doorstep to meet her parents at Christmas

Grey: Coca-Cola’s Christmas Always Finds A Way

Transforming festive advertising in a changing media landscape

Hand holding up Receipt

Grey: University Zumbi dos Palmares’ Receipts to Keep Fighting

Uniting businesses to tackle racism and ignite change

OGILVY

Ogilvy: Regal Spring’s Heaven Fish

Turning a unique phenomenon into an opportunity for the people of Honduras

Image of a mother and daughter smiling for a picture

Ogilvy & Mindshare: Dove’s The Cost of Beauty

Driving awareness of the harmful impact of toxic online beauty content

collage of food items on colourful background

Ogilvy: SuperMax’s Reusables

Turning ‘use by’ dates into ‘use for’ the environment

Image of women turning their backs to the camera

DAVID, Ogilvy & Mindshare: Dove’s #TurnYourBack

Challenging beauty standards on social media

Truck delivering bread

Ogilvy: Castle Lager’s Bread of the Nation

Made from the goodness within

Image of Black woman with side0by-side of different hairstyles

Ogilvy & Mindshare: Dove’s #BlackHairIsProfessional

Ending hair discrimination in the workplace

SPECIALIST COMMS

Colourful red book with FAQ YOU written on it on a bright yellow background

Thjnk: Ohhh! Foundation’s FAQ YOU

Empowering young people to transform sexual health education in Germany

SJR: Spotify’s For the Record

Harnessing hypervisual storytelling to amplify Spotify Wrapped

A brick from the La Rocca nightclub on a pedestal downlit in a beautiful glow on a dark background

LDV United: Jumbo’s Brick from a Legend

Transforming brand detraction into advocacy – one brick at a time

VMLY&R

Egg with step count on it

VMLY&R & Mindshare: Honest Eggs Co.’s FitChix

Developing new tech to show people how free and healthy Honest Eggs Co. chickens really are

Intel One Mono font saying d and b

VMLY&R: Intel’s The Font That Saves Eyes

Improving the coding experience for all developers, particularly those with vision impairments

VMLY&R COMMERCE & EssenceMediacom: The Coca-Cola Company’s I See Coke

Opening new routes to market with a creative commerce solution

Brightly coloured Ford van with man standing next to it

VMLY&R: Ford Motor Company’s #MakeItVisible

Building awareness of male suicide and promoting the front seats of a vehicle as a safe space to talk

Still image of the entrance to eCycleLand in Animal Crossing

VMLY&R: Intel’s eCycleLand

Creating the first in-game e-cycling centre

Three men stood together looking at a phone

VMLY&R: Vivo and Motorola’s Buscapé

Collaborating to create content that pays tribute to great landmarks of Brazilian culture

Influencer on the red carpet being photographed with Wendy's head imposed

VMLY&R: Wendy’s Still Fresh. Never Frozen.

Building affinity among the next generation of fast-food eaters

Three boxers standing in front of microphones / at a press conference

VMLY&R: Movistar’s Shouts

Tackling homophobia in Mexico with a boxing film that questions the nature of machismo

WAVEMAKER | SCANAD

Cricket ground staff in cadbury sponsored uniforms

Ogilvy & Wavemaker: Cadbury Dairy Milk’s Proud Sponsors of the Ground Staff

Celebrating the work of unnoticed heroes

Models wearing clothes with stains on and the #StainNotShame

Scanad: ZEVA Fashion’s Stain Not Shame

Raising awareness of period stigma

WUNDERMAN THOMPSON

A large meatball made of mammoth meat on a stone platter in a dark studio set with mist swirling around it

Wunderman Thompson & BCW: Vow’s Mammoth Meatball

Blending creativity and science to transform the food industry

Girl playing sport, screaming with text that reads 'aim at our prowess'

Wunderman Thompson: LUX’s Change the Angle

Raising awareness of sexism in sports coverage

Collage of women in Iran

Wunderman Thompson: Iran Democracy Council’s A.IRAN

AI can help predict the future for Iranian women, but we can help change it

Image showing different shades of ketchup

Wunderman Thompson: Heinz’s Is That Heinz?

Tackling ketchup fraud

Image of mouthpad

Wunderman Thompson: Augmental’s MouthPad^

Changing the game in assistive technology

View looking through a car windscreen as a group of people coming out of a synagogue

Wunderman Thompson & Mindshare: Foundation to Combat Antisemitism’s #StandUptoJewishHate

Creating allies in the fight against antisemitism