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Are marketers prepared for the oncoming world of AI regulation?

As businesses look to maximise the possibilities of AI, how can they respond to the rapidly evolving regulatory landscape without limiting innovation or risking their reputations?

HUMANISING AI

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What businesses are getting wrong about agentic AI

The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hype and strategically prepare for the transformative potential of agentic AI

A group of people sitting around a table in discussion at WPP AI Roundtable event

The brand AI opportunity: building trust in the age of intelligent marketing

WPP recently convened a roundtable of industry leaders to discuss how to navigate the fine line between innovation and ethical consideration in marketing's use of AI.

Multinational companies must have an India strategy

The Indian market is hugely attractive to brands, but multinational companies must have a bespoke India strategy

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What should be top of mind in healthcare?

How do healthcare marketers know what topics are being discussed and what will make the most impact?

Tokyo road crossing with a sunset at the end of the street lined with office buildings

Humility and leadership – finding a sweet spot

WPP’s Kota Takaichi – in Japan – says it’s possible to lead with humility, even in the global context, without being negatively humble

INGO: Al-Futtaim IKEA’s Guilty Pets

Finding an original way to talk about low prices

Polaroid of a British model Twiggy in 1967 wearing a red top and holding a Chanel bag over her head next to another polaroid replicating the image with Twiggy in 2023

EssenceMediacom: eBay’s In Vogue

Redefining circular retail and luxury fashion

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WPP scales up investment in India with new Chennai campus

WPP leaders honoured in Involve's 2024 Enable Role Model list

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What businesses are getting wrong about agentic AI

Are marketers prepared for the oncoming world of AI regulation?

INGO: Al-Futtaim IKEA's Guilty Pets

VML: Lira's Unsealed Books

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Are marketers prepared for the oncoming world of AI regulation?

What businesses are getting wrong about agentic AI

The brand AI opportunity: building trust in the age of intelligent marketing

Multinational companies must have an India strategy

What should be top of mind in healthcare?

Humility and leadership – finding a sweet spot

INGO: Al-Futtaim IKEA’s Guilty Pets

EssenceMediacom: eBay’s In Vogue

Quick Links

Pages

Press Releases

WPP iQ

Work

Are marketers prepared for the oncoming world of AI regulation?

What businesses are getting wrong about agentic AI

The brand AI opportunity: building trust in the age of intelligent marketing

Multinational companies must have an India strategy

What should be top of mind in healthcare?

Humility and leadership – finding a sweet spot

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INGO: Al-Futtaim IKEA’s Guilty Pets

EssenceMediacom: eBay’s In Vogue