WPP iQ

Transformative industry intelligence

Four tilted campaign images on a black background

2024 in review

From Pygmy hippos, “brat” and “demure” aesthetics to AI-powered creativity – 2024 had it all. We reflect on how brands rode the waves of change in creativity, culture and technology.

HUMANISING AI

Read more on AI

Colourful speech bubbles on a navy background

What businesses are getting wrong about agentic AI

The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hype and strategically prepare for the transformative potential of agentic AI

A group of people sitting around a table in discussion at WPP AI Roundtable event

The brand AI opportunity: building trust in the age of intelligent marketing

WPP recently convened a roundtable of industry leaders to discuss how to navigate the fine line between innovation and ethical consideration in marketing's use of AI.

Multinational companies must have an India strategy

The Indian market is hugely attractive to brands, but multinational companies must have a bespoke India strategy

Abstract graphic showing connections between technology and health

What should be top of mind in healthcare?

How do healthcare marketers know what topics are being discussed and what will make the most impact?

Tokyo road crossing with a sunset at the end of the street lined with office buildings

Humility and leadership – finding a sweet spot

WPP’s Kota Takaichi – in Japan – says it’s possible to lead with humility, even in the global context, without being negatively humble

Scholz & Friends: Uber Eats' Let's Eat First

You're hungry - let's eat first.

SYZYGY: BMW Motorrad's Brand and Product Platform Relaunch

Translating business strategy into a digital brand and product experience

See more work for clients

WPP campuses

Strategic partnerships

WPP and Universal Music Group to create dynamic music and entertainment solutions for global brands

WPP leaders honoured in Involve's 2024 Enable Role Model list

Belonging

Current opportunities

WPP’s expert insights on the future of marketing

2024 in review

SYZYGY: BMW Motorrad’s Brand and Product Platform Relaunch

AKQA: Planetary Guardians

WPP plc

Quick Links

Pages

Press Releases

Work

2024 in review

What businesses are getting wrong about agentic AI

The brand AI opportunity: building trust in the age of intelligent marketing

Multinational companies must have an India strategy

What should be top of mind in healthcare?

Humility and leadership – finding a sweet spot

Scholz & Friends: Uber Eats' Let's Eat First

SYZYGY: BMW Motorrad's Brand and Product Platform Relaunch

Quick Links

Pages

Press Releases

WPP iQ

Work

2024 in review

What businesses are getting wrong about agentic AI

The brand AI opportunity: building trust in the age of intelligent marketing

Multinational companies must have an India strategy

What should be top of mind in healthcare?

Humility and leadership – finding a sweet spot

Subscribe to our newsletter, What’s New at WPP

Scholz & Friends: Uber Eats' Let's Eat First

SYZYGY: BMW Motorrad's Brand and Product Platform Relaunch