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Transformative industry intelligence

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Guidelines are the new gold

Landor's Matt Kissane explores how to prepare brand guidelines for the future of intelligent marketing.

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13 Aug 2024

Guidelines are the new gold

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02 Aug 2024

The channels that will drive brand growth in Brazil

An all female panel in discussion at Cannes Lion 2024

26 Jul 2024

The future of women's health: Key takeaways for brands

Selection of award-winning work from WPP agencies at Cannes Lions 2024

03 Jul 2024

Cannes Lions 2024: what won and why

Photo taken at the WPP Beach in Cannes showing people sitting at tables and standing in groups talking

27 Jun 2024

Cannes Lions 2024: new heights of creativity and courage

A road in Brazil lined with trees and large skyscrapers

04 Jun 2024

Driving innovation: How Brazil leads in creative and media integration

Headshots of Jane Geraghty and Anna Hickey on a blue and purple split background with the text 'Mechanisms that Matter: Decoding the future of agency models"

13 May 2024

Mechanisms that Matter – What it takes to lead an agency team for the world’s biggest brands

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03 May 2024

Rebranding cancer: how brands heal and hurt

Headshots of Robert Guay and Anna Hickey on a blue background with the text 'Mechanisms that Matter: Decoding the future of agency models"

02 May 2024

Mechanisms that Matter – Inside WPP | Ford’s revolutionary marketing model

Four animated characters engaged in dynamic actions with colourful light beams against a dark background, involving flying, playing guitar, and racing.

25 Apr 2024

How to build your brand in-game

Jonathan Adams talking to Anna Hickey with the text "Mechanisms that Matter: Decoding the future of agency models"

23 Apr 2024

Mechanisms that Matter – Inside our partnership with Audible

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19 Apr 2024

Healthcare communications – diverse, dynamic & different

HUMANISING AI

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Guidelines are the new gold

Rewriting the rulebook for the AI age

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A clarion call for AI, accessibility & advertising

Innovating at the intersection of AI, accessibility, and advertising

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B2B: BUSINESS SPEAKS TO BUSINESS

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Multinational companies must have an India strategy

The Indian market is hugely attractive to brands, but multinational companies must have a bespoke India strategy

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What should be top of mind in healthcare?

How do healthcare marketers know what topics are being discussed and what will make the most impact?

Tokyo road crossing with a sunset at the end of the street lined with office buildings

Humility and leadership – finding a sweet spot

WPP’s Kota Takaichi – in Japan – says it’s possible to lead with humility, even in the global context, without being negatively humble

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CAPITALISING ON CREATIVITY

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Selection of award-winning work from WPP agencies at Cannes Lions 2024

Cannes Lions 2024: what won and why

A glimpse into the creative currents influencing WPP's award-winning work

Photo taken at the WPP Beach in Cannes showing people sitting at tables and standing in groups talking

Cannes Lions 2024: new heights of creativity and courage

In the age of AI, success for the advertising industry requires collaboration, connection, courage – and fun

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FEATURED WORK

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Yellow text reading "Unsealed books" with a scrunched up bit of plastic on a blue background

VML: Líra’s Unsealed Books

Using audio storytelling to keep censored books available to everyone

A bar sinking underwater with a sign saying "Don't drink and boat"

Burson: Carlsberg’s Unexpected Depths

A bold approach to serving up a sobering message

See more work for clients