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Roy Armale, Chief Product & Growth Officer at WPP Open speaking at conference

Scaling AI: where empathy and automation converge

In the race for AI-powered marketing, are we forgetting the most powerful force of all? Roy Armale, Chief Product & Growth Officer at WPP Open, argues that empathy, not just algorithms, will unlock the future of marketing.

Skateboarder jumping through the Olympic Games hoops

09 Oct 2024

The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands
Roy Armale, Chief Product & Growth Officer at WPP Open speaking at conference

20 Sep 2024

Scaling AI where empathy and automation converge
The image shows a vibrant and dynamic pattern of overlapping speech bubbles in shades of blue, orange, and yellow against a dark blue background.

12 Sep 2024

Cancer & community: your support Nextdoor
Glowing golden fingerprint pattern on dark blue background with scattered light particles.

13 Aug 2024

Guidelines are the new gold
A cartoon image of a smartphone displaying a woman live streaming. She is waving with her right hand raised. The live stream shows engagement with likes and comments.

02 Aug 2024

The channels that will drive brand growth in Brazil
An all female panel in discussion at Cannes Lion 2024

26 Jul 2024

The future of women's health: Key takeaways for brands
Selection of award-winning work from WPP agencies at Cannes Lions 2024

03 Jul 2024

Cannes Lions 2024: what won and why
Photo taken at the WPP Beach in Cannes showing people sitting at tables and standing in groups talking

27 Jun 2024

Cannes Lions 2024: new heights of creativity and courage
A road in Brazil lined with trees and large skyscrapers

04 Jun 2024

Driving innovation: How Brazil leads in creative and media integration
Headshots of Jane Geraghty and Anna Hickey on a blue and purple split background with the text 'Mechanisms that Matter: Decoding the future of agency models"

13 May 2024

Mechanisms that Matter – What it takes to lead an agency team for the world’s biggest brands
Abstract graphic with a flowing shape in shades of yellow, green, and blue on a dark blue background.

03 May 2024

Rebranding cancer: how brands heal and hurt
Headshots of Robert Guay and Anna Hickey on a blue background with the text 'Mechanisms that Matter: Decoding the future of agency models"

02 May 2024

Mechanisms that Matter – Inside WPP | Ford’s revolutionary marketing model

HUMANISING AI

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B2B: BUSINESS SPEAKS TO BUSINESS

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CAPITALISING ON CREATIVITY

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