26 Sep 2023

Neuro-inclusive workplaces fostering innovation and creativity

The transformative power of a neurodiverse workforce

26 Sep 2023

Women must have a seat at the table in Japan

The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now

08 Sep 2023

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus

31 Aug 2023

Client centricity: It’s all about collaboration 2

WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work

30 Aug 2023

The Netherlands: nexus of innovation and expansion

Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

21 Aug 2023

Athletes: from performers to creators

Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

08 Aug 2023

Getting to grips with brand marketing in Japan

WPP’s Mike Busby says that brand marketing in Japan still lags product marketing – not surprising given Japan’s reputation for high standards, engineering excellence and best practice in product design. But brand marketing is valuable too

08 Aug 2023

Going hyperlocal in India

India is a vast country, and advertising that works in one part of the country may not work well in another. We speak to Nidhee Kekre of WPP in India about hyperlocalisation

04 Aug 2023

A cause for celebration in Indonesia and Vietnam

Festivals have long been an opportunity for brands to connect with consumer audiences. Ranjana Singh, Country Head for Indonesia and Vietnam, explains how consumer behaviour shifts during major festivals in Indonesia and Vietnam

27 Jul 2023

When diversity goals align, the result is great work

Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaign while establishing a closer relationship with Brazilian Black audiences

21 Jul 2023

Let’s be frank: going ‘glocal’ in Australia

WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up marketing for the local market

07 Jul 2023

Partnership: the key to sport unlocking sport’s social impact

WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development

14 Jun 2023

Women’s health: opportunities to effect change

Research conducted by WPP’s CMI Media Group – targeted at both healthcare professionals and consumers – consistently surfaces areas where brands can help improve women’s health. The team at CMI Media Group explains

23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE

23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"

23 May 2023

Allyship – vital in the quest for racial equity

Pedro Reiss, of WPP’s Wunderman Thompson in Brazil, says that allyship has been a valuable tool when bringing about transformational change in the workplace

10 May 2023

Gen Z: a lesson for sports brands

The growth in sports brands has been unrelenting: more participants, more viewers, more followers. But, for the first time, this growth is being challenged – by the difficulty in attracting Gen Z audiences

20 Apr 2023

Innovation – protector of people and the planet

Thinking and acting sustainably can drive both commercial growth and deliver on business imperatives – while also tackling real world problems, says WPP’s Hannah Harrison

14 Apr 2023

RGBlack: AI causes history to repeat itself

WPP’s Racial Equity Programme has supported AKQA’s RGBlack initiative in a new phase of development. Tim Devine, of WPP’s AKQA, explains

12 Apr 2023

Gen AI: how the world could look

So much has been said about the wonders and the worries associated with generative AI. But re-imagining a world without violence and prejudice is very much a new use of the technology. Jason Carmel at WPP’s Wunderman Thompson explains