Transformative industry intelligence

Light green background image with purple graphic circles and headshots of Josh Loebner and Adjuba Willoughby

27 Sep 2023

Advocating for inclusive design

The role of self-identification and technology in creating an increasingly inclusive future

Social media posts of bloggers creating and sharing content with their followers on news feed

11 Sep 2023

Content studios are back and driving ROI

There's a direct link between content and ROI. That’s what’s driving the emergence of the latest iteration of content studios, says Jai Kotecha CEO of Ogilvy Netherlands and EMEA capability lead of WPP Open X

Manchester campus

08 Sep 2023

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus

View from the river of WPP's Amsterdam Campus

30 Aug 2023

The Netherlands: nexus of innovation and expansion

Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

Image's from WPP's campaign for SK-II featuring female athletes

21 Aug 2023

Athletes: from performers to creators

Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

Female football players celebrating

14 Aug 2023

Brands who are creative win at women’s sports

Women’s sports and their fanbase are exploding, says WPP’s CMI Media Group. The opportunities for brands are vast, but it’s creativity that will be the differentiator

bottle of sauce with netflix logo and chef

07 Aug 2023

Creativity: a ‘not so’ secret sauce

We often talk about creativity being a ‘secret sauce’. For one campaign, sauce literally became the star of the show. We speak to Park Wannasiri of WPP’s Wunderman Thompson in Bangkok

Two people holding a bottle of Coca-Cola between them on bright red background

27 Jul 2023

When diversity goals align, the result is great work

Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaign while establishing a closer relationship with Brazilian Black audiences

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10 Jul 2023

Re-enchantment means delivering on emotion

Marie Stafford of WPP’s Wunderman Thompson tells us we are entering the age of re-enchantment – where the new brand metrics will centre on emotion: heart swells, spine tingles, even a few goosebumps

Image from Contentful event of two people talking on stage

30 Jun 2023

WPP and Contentful partner to deliver composable and accessible brand experiences

Investing in partnerships that augment the creativity of our agencies is the ambition of WPP alongside its new Global Strategic Partner – and MACH Alliance member – Contentful

Images of WPP's Beach with palm trees

29 Jun 2023

Cannes Lions 2023: not just what wins but what works

This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda

Serena Williams

29 Jun 2023

Imagination invention and impact at Cannes

The joy of advertising was evident, once more, at Cannes Lions 2023. Inspiration was everywhere and, while purpose is not going away, this year we also saw more boldness

Representation of Ecosystem

27 Jun 2023

What is great creativity and what does it make you do?

WPP asked 3,500 consumers across five countries – the UK, the US, Germany, Chile and China – what great creativity means to them and how it makes them act. This is what they told us

Pie chart made of colourful building blocks and a small shopping cart on pink background

30 Jan 2023

Creativity + data propel end to end commerce

We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel

Man wearing VR technology interacting with virtual elements

29 Nov 2022

New possibilities powered by creativity in India

Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India

Group of people having fun at music concert

24 Oct 2022

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

Mark Read looking towards the camera with a large WPP logo in the background

04 Oct 2022

Mark Read: The best ideas don't answer just one problem, but many

Creative thinking can and should have a wider impact beyond advertising but can only do that if the industry works harder to attract a more diverse workforce

Rob Reilly Headshot

15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for