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Atticus Journal v28
Atticus awards & journal
Celebrating original thinking in marketing communications
The Atticus Awards are a celebration of original thinking. This thinking underpins everything we do. From commerce to creativity, media buying to PR, being unique, visionary and insightful is central to the work we do for clients.
The awards are open to everyone working at WPP and its agencies globally. There are two awards: the Adam Smith Award for overall original thinking, and the New Talent Award for those with less than five years' experience in our industry. Competition entries are judged by a panel of our senior leaders. The entries from the two winners and the runners up are published below.
Atticus is an outpouring of insight, intellect and expertise from our people. These are the people who are helping brands succeed around the world; their ideas and the execution of those ideas make our industry sing
THE WINNERS
Congratulations to our two winners. The Adam Smith Award went to Shelina Janmohamed from Ogilvy Consulting; and the New Talent Award went to Marcel Buettner and Lukas Burs from GroupM Science.
RUNNERS UP
30 Nov 2023
Finding the Gen X factor
Zoe Bowen-Jones and Damian Thompson of Wavemaker confront bias and marketing mishaps to over 45s in social
30 Nov 2023
Radical reconnection: the new brand KPI
The most powerful thing brands can do now is to bring people together, says Marie Stafford of Wunderman Thompson Intelligence
30 Nov 2023
Leveraging large language models in advertising
Ella Thackray and Matt Northin of Mindshare explain how large language models (LLMs) enable a better understanding of user intent
30 Nov 2023
Project management: a choreography for marketing transformation
Incorporating project management principles can unlock transformation, says Gonçalo dos Santos Rodrigues of Wunderman Thompson
30 Nov 2023
Embracing bi-cultural diversity: fostering workplace connections
Chelsea Breur of Wavemaker and Julia Rast of Xaxis (GroupM Nexus) explore the dynamic interplay of bi-cultural identity, the concept of home and the power of authenticity as we cultivate a diverse workplace
30 Nov 2023
Making reach more effective in building brands
Sudarshan Saha and Dibendu Moulick of EssenceMediacom in Vietnam explain how a simple framework – for use in data-fragmented markets – can help with investment decisions by combining views and reach
30 Nov 2023
Language as a therapeutic tool
How whiteGREY harnessed the power of language to create The Hope Narratives: a world-first therapeutic tool, designed to treat ‘ambiguous loss’
30 Nov 2023
Navigating a diverse landscape
Hayley Bowling of AKQA sets out her lessons learned from leading a global diversity, equity, and inclusion (DEI) initiative from APAC
30 Nov 2023
The big picture: an alternative to ROI
Aline Prates of WPP’s VMLY&R presents a reasoned point of view about the use of return on investment (ROI) as the only measure of success for a communication effort
30 Nov 2023
Accessibility advances alongside alphabetisation
Larry Nocella at CMI Media Group and Compas explains a simple design idea that will improve every single app’s accessibility at no extra cost
30 Nov 2023
Why Gen Z stereotypes aren’t working
Taylor Orford – a Gen Z – at Ogilvy comments on generational generalisations and how brands can use subcultures to connect authentically
30 Nov 2023
When buildings sing
Mike Woolson of Design Bridge and Partners explains why workplace branding is an essential part of an organisation’s cultural and communication strategy
30 Nov 2023
Values, multi-crisis and the ‘uncertainty complex’
Against a backdrop of increasing uncertainty and change, human values are a persistent truth that brands can leverage to strengthen relationships and drive growth, says Steven Johnson of BCW