Atticus Journal Volume 26

Hand drawn scene with lots of people doing different things such as gardening with blue sky and hands holding a sun-like object

Atticus Awards & Journal

Celebrating original thinking in marketing communications
Mark-Read-AR-2019

Times of great change demand new ways of looking at things. And never, since the Atticus Journal was first published in 1993, has it reported on a year of such momentous and rapid change

Mark Read CBE

Chief Executive Officer

Insight after insight jumped out at me as I read through it

Tom Ilube CBE

Non-Executive Director, WPP & Atticus Awards Senior Judge

Tom llube CBE, WPP

The Atticus Awards and Journal, now in their 27th year, recognise our people’s original thinking in marketing communications on the issues shaping our business, industry and society. The awards are open exclusively to those working at WPP and our agencies.

Competition entries are judged by a panel of our senior leaders, with winning, highly-commended and shortlisted submissions being published in the Journal in edited form.

2021 Atticus Award winners

Congratulations to Rita Ibarra and Glen Parker (Mindshare) for winning the overall Grand Prix, the Adam Smith Award, and the data category for their entry Elastic Identities.

Other category winners were Shaziya Khan (Wunderman Thompson); Ashley Wood (Ogilvy Consulting); Marion McDonald (Ogilvy); Hugh Fletcher (Wunderman Thompson Commerce); Harrison Awe, Erica Chen, Jon Gittings, Maria Hidalgo, Dhatri Navanayagam, Stephanie Rickards, Adam Russell, Joanne Suk and Chike Ume (Essence); James Boardman (Wavemaker); Claudio Grandi (Ogilvy); and Garrick Schmitt (Essence).

Ogilvy Consulting secured the Corporate Award for The Annual, a collection of social initiatives and behavioural interventions, and Leda Bartolucci (Wunderman Thompson) won the New Talent Prize for The Social Rhizome, an essay on the benefits of reinventing social media.

The highly commended pieces were by Howard Thompson, SawGin Toh and Meha Verghese (MediaCom); Muhammad Ali Khan (Spectrum VMLY&R); Jessica Zhang and Nicholas Short (Mindshare); Lisa Thompson (Wavemaker); Siem Peters and Angela van der Velden (Greenhouse); Brett Poole (Finecast); Christina Fusco-House (The&Partnership); Natasha van der Pas (Wunderman Thompson); and Rama Iyer (WPP India Foundation).

AKQA’s Family Album, representing over 100 projects that prove the power of creative ideas, was highly commended in the corporate category.

WINNING WORK