WPP iQ

Transformative industry intelligence

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A commitment to health B2B: business speaks to business Capitalising on creativity Humanising AI Showing up for the shopper
 
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Creative Capital: Creativity delivers growth

WPP has developed a proprietary formula for measuring companies’ Creative Capital so we can understand the value of Creativity – and what it does to stock market performance

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30 Nov 2023

Explicit perception versus emotion in multi-crises
Image of graph going up

30 Nov 2023

Consumer equality: drive business growth to tackle racial inequality
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28 Nov 2023

Commerce in APAC: a greater risk appetite
Tag neon icon for discount

22 Nov 2023

How Black Friday ate Boxing Day
Over the shoulder view of young woman wrapping Christmas presents

21 Nov 2023

Consumer optimism up, but pragmatism rules
Male Cricket Batsman Having Just Hit Ball During Cricket Match

20 Nov 2023

India - A sleeping giant for sports brands and organisations
woman shopping for accessories in boutique

15 Nov 2023

Differentiation wins in retail
Pink abstract dynamic ribbon wave

15 Nov 2023

Breast cancer – messaging matters
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13 Nov 2023

Commerce ops: people, product, process, sales
Presents and gifts with sale tags on red background

09 Nov 2023

What’s the value of shopping festivals?
Vector Illustration of Cardboard delivery box with location pin

01 Nov 2023

A member or a customer?
Katie Rigg-Smith

19 Oct 2023

Creativity delivers business performance in Australia

HUMANISING AI

Read more on AI
Read more on AI

B2B: BUSINESS SPEAKS TO BUSINESS

Read more on B2B
Read more on B2B

SHOWING UP FOR THE SHOPPER

Read more on commerce
Read more on commerce


FEATURED WORK

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See more work for clients