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Transformative industry intelligence

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A commitment to health B2B: business speaks to business Capitalising on creativity Humanising AI Showing up for the shopper
 
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Creative Capital: Creativity delivers growth

WPP has developed a proprietary formula for measuring companies’ Creative Capital so we can understand the value of Creativity – and what it does to stock market performance

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30 Nov 2023

Consumer equality: drive business growth to tackle racial inequality
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30 Nov 2023

Explicit perception versus emotion in multi-crises
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28 Nov 2023

Commerce in APAC: a greater risk appetite
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22 Nov 2023

How Black Friday ate Boxing Day
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21 Nov 2023

Consumer optimism up, but pragmatism rules
Male Cricket Batsman Having Just Hit Ball During Cricket Match

20 Nov 2023

India - A sleeping giant for sports brands and organisations
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15 Nov 2023

Differentiation wins in retail
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15 Nov 2023

Breast cancer – messaging matters
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13 Nov 2023

Commerce ops: people, product, process, sales
Presents and gifts with sale tags on red background

09 Nov 2023

What’s the value of shopping festivals?
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01 Nov 2023

A member or a customer?
Katie Rigg-Smith

19 Oct 2023

Creativity delivers business performance in Australia

HUMANISING AI

Read more on AI
Read more on AI

B2B: BUSINESS SPEAKS TO BUSINESS

Read more on B2B
Read more on B2B

SHOWING UP FOR THE SHOPPER

Read more on commerce
Read more on commerce


FEATURED WORK

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See more work for clients