WPP iQ

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A commitment to health B2B: business speaks to business Capitalising on creativity Humanising AI Showing up for the shopper
 
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Creative Capital: Creativity delivers growth

WPP has developed a proprietary formula for measuring companies’ Creative Capital so we can understand the value of Creativity – and what it does to stock market performance

A row of online gamers in the purple hue of a screen

06 Dec 2023

Online games and eSports complete the ecosystem
Tokyo road crossing with a sunset at the end of the street lined with office buildings

05 Dec 2023

Humility and leadership – finding a sweet spot
Women in AI concept vector illustration. Woman controls robotic arm with digital tablet.

04 Dec 2023

AI is serving up a holiday feast
Speakers from AI regulations event

04 Dec 2023

AI regulation: it’s about finding the right balance
Kyndro Yang

01 Dec 2023

At the interface of humanity and machinery
Image of hands and people using technology to show the connection between man and machine

01 Dec 2023

Atticus 2023: people and technology
Image of people on phone screens

30 Nov 2023

Finding the Gen X factor
Two abstract heads overlapping

30 Nov 2023

Embracing bi-cultural diversity: fostering workplace connections
Abstract image of hands touching

30 Nov 2023

Radical reconnection: the new brand KPI
Image of statue and brights orbs representing AI

30 Nov 2023

Leveraging large language models in advertising
Contrast Hemispheres

30 Nov 2023

Project management: a choreography for marketing transformation
Abstract pink 3D shapes on a see saw

30 Nov 2023

Making reach more effective in building brands

HUMANISING AI

Read more on AI
Read more on AI

B2B: BUSINESS SPEAKS TO BUSINESS

Read more on B2B
Read more on B2B

SHOWING UP FOR THE SHOPPER

Read more on commerce
Read more on commerce


FEATURED WORK

See more work for clients
See more work for clients