What businesses are getting wrong about agentic AI

The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hype and strategically prepare for the transformative potential of agentic AI

Are marketers prepared for the oncoming world of AI regulation?

As businesses look to maximise the possibilities of AI, how can they respond to the rapidly evolving regulatory landscape without limiting innovation or risking their reputations?

From beats to beauty: how does the beauty sector sound?

Exploring the untapped power of sonic branding in the beauty world