X
Back to home
Generative AI: mitigating risk to unlock opportunity
H+K’s Allison Spray on managing the commercial and reputational risks that the proliferation of generative AI will present
Category
Explore More Topics
More in The Atticus Journal
![Illustration of people in a circle with a football, games controller and musical notes](/-/media/project/wpp/images/wpp-iq/2022/score.jpg?h=1445&w=2568&la=en&hash=FCF8BA8E3E9FF050BFDDD5D5AB5FC336)
How to S.C.O.R.E
VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce
![Illustration of futuristic figures back to back](/-/media/project/wpp/images/wpp-iq/2022/the-new-economy-balancing-act.jpg?h=1445&w=2568&la=en&hash=8FAE3F87052280FB441A57591642DE69)
The new economy balancing act
If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media