X
Back to home
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu
Category
Explore More Topics
More in Experience
From beats to beauty: how does the beauty sector sound?
Exploring the untapped power of sonic branding in the beauty world
From compliance to connection
Why the icons of tomorrow need to be not just recognisable but deeply felt
The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands
The Paris 2024 Olympic Games saw athletes become powerful influencers, redefining brand engagement and audience connection. WPP’s Vickie Segar (Village Marketing), Mae Karwowski (Obviously), Rahul Titus (Ogilvy PR) and Arron Shepherd (The Goat Agency) unpack the key takeaways for brands navigating this new era of influence.