Degradation of experience
Where the real disruption will occur
AKQA’S Chief Strategy Officer, Sam Sterling, on how brands can capture the opportunity that comes with thinking about degradation of experience.
published on
09 December 2021
Category
More in Experience
A space designed for creativity and collaboration
WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus
Navigating Singapore's strategic role global brands
Location is vital when serving global brands from APAC, opines Sumegha Rao of WPP@Unilever Singapore
Client centricity: It’s all about collaboration 2
WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work