Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas
Jessica Zhang, Mindshare China’s Chief Client Officer, on how technologies and innovations such as the metaverse will drive new growth opportunities for brands, the talent needed to lead their transition into the future and why every brand will need to establish a digital identity in the metaverse by the end of 2022.
published on
09 December 2021
Category
More in Technology & data
WPP puts itself at the heart of collaborative 3D worlds
Pixar's 3D animation file format – USD – is the invisible building block of our digital 3D future.
A clarion call for AI, accessibility & advertising
Innovating at the intersection of AI, accessibility, and advertising
AI and health: a delicate balance
Healthcare marketing is in a category of its own and there’s a delicate balance to be struck between AI and human connection