Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

Jessica Zhang, Mindshare China’s Chief Client Officer, on how technologies and innovations such as the metaverse will drive new growth opportunities for brands, the talent needed to lead their transition into the future and why every brand will need to establish a digital identity in the metaverse by the end of 2022.

Discover more predictions for 2022

published on

09 December 2021

Category

Technology & innovation

Related Topics

Artificial intelligence Augmented reality Consumer behaviour

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