In the last decade, investing in digital marketing has become necessary for companies that want to increase their share and market value. Companies’ digital marketing strategies are constantly evolving to become more effective and reach wider audiences.

Despite this investment, only a few companies direct a percentage of their budget towards technological innovation or the creation of effective digital products. This is because it is not always clear what a digital product is and how it can add value to the user’s daily life.

SEO strategies are constantly updating and evolving to remain one step ahead of new technologies and trends. However, this means it is challenging to show that the increase of traffic and positioning of a website is the a result of SEO best practices, and proper understanding of personas, competitors and the sector.

In order to demystify SEO and really understand the potential for new digital products, Demystifying SEO’s Importance in Creating Digital Products brings a new purpose and vision to the topic, demonstrating the necessity of professional expertise at every stage, from planning to launch to market, as well as the recurrence of strategies for constant product evolution.

The whitepaper highlights how important it is that we recognise SEO professionals’ contributions to the creation of new digital products. With an emphasis on how SEO knowledge can contribute and be utilised within technology, content and media, increasing scope in profit sharing and enriching the work of others team members, the paper also covers:

• How SEO fits into a marketing strategy
• The increasing accuracy of digital product reach
• SEO’s impact on inbound marketing, media ad spend and public relations

For more analysis and insights download Demystifying SEO's Importance in Creating Digital Products