Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver
How much would you tell a chatbot? Tara Prabhakar talks to innovation specialists at Kantar about the work they’ve been doing around conversational AI and the fascinating results of a number of client projects in this space.
Chatbots have evolved quickly, enabling new approaches to research – featuring chat, AI, natural language processing and human insight. These bring together the best of qualitative and quantitative research methods, giving us richer insights into consumer behaviour, sentiment and reasoning.
Category
Explore More Topics
More in Technology & innovation
Guidelines are the new gold
Rewriting the rulebook for the AI age
Driving innovation: How Brazil leads in creative and media integration
In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success
How to build your brand in-game
A new research report from WPP and SuperAwesome