COnversational-AI

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

How much would you tell a chatbot? Tara Prabhakar talks to innovation specialists at Kantar about the work they’ve been doing around conversational AI and the fascinating results of a number of client projects in this space.

Chatbots have evolved quickly, enabling new approaches to research – featuring chat, AI, natural language processing and human insight. These bring together the best of qualitative and quantitative research methods, giving us richer insights into consumer behaviour, sentiment and reasoning.

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Tara Prabhakar

Insights Division, Kantar

published on

04 June 2020

Category

Technology & data

Related Topics

Artificial intelligence Consumer behaviour Industry insight

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