The Technology Category
Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made
The judges | 2020 winner | Shortlisted work
We build and optimise technology and data solutions fit for our clients’ needs.
During this first year of the Extraordinary Awards, the Technology category recognised work that harnesses technology and data to power creativity and improve efficiency. This included enterprise systems work (e.g. architecture design, systems implementation), managed service across operations/platform management, or unique data analytics/performance reporting. This also included specific platforms like CRM, content & experience management, or data management.
The judges looked to understand the impact of the technology build or optimisation and how it helped achieve a client’s business outcomes.
Winner
MediaCom, Tel Aviv & Grey, Tel Aviv: Always' Rabbi Bot for P&G
Special commendations
DAVID, Sao Paolo: Burn That Ad for Burger King
published on
07 December 2020