Effectiveness matters more than ever. The pandemic proved that creativity can help support a business through a crisis. But despite lockdowns coming to an end in many parts of the world, the rising cost of living is now bringing new challenges. Effective creativity – which has proved its value recently – is more important than ever.

Now is the time to ensure that investment will lead to profit. New Kantar and WARC evidence prove that creative and effective ads generate more than four times as much profit.

The Effie’s put it simply, defining effectiveness as ‘ideas that work’.

Chief Client Officer