Technology and innovation | Work | WPP

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Still image of the entrance to eCycleLand in Animal Crossing

30 May 2023

VMLY&R: Intel’s eCycleLand

Creating the first in-game e-cycling centre

Someone with a phone scanning a barcode on a toothpaste packet to read the label with Seeing AI

30 May 2023

Grey: Haleon’s Access Codes

Using barcodes and sound to convey healthcare information on packaging

Collage of women in Iran

30 May 2023

Wunderman Thompson: Iran Democracy Council’s A.IRAN

AI can help predict the future for Iranian women, but we can help change it

Image of mouthpad

30 May 2023

Wunderman Thompson: Augmental’s MouthPad^

Changing the game in assistive technology

30 May 2023

VMLY&R COMMERCE: The Coca-Cola Company’s I See Coke

Opening new routes to market with a creative commerce solution

Intel One Mono font saying d and b

30 May 2023

VMLY&R: Intel’s The Font That Saves Eyes

Improving the coding experience for all developers, particularly those with vision impairments

Girl playing sport, screaming with text that reads 'aim at our prowess'

30 May 2023

Wunderman Thompson: LUX’s Change the Angle

Raising awareness of sexism in sports coverage

Image of women turning their backs to the camera

30 May 2023

DAVID and Ogilvy: Dove’s #TurnYourBack

Challenging beauty standards on social media

Green Aston Martin Valkyirie car on a green background with glowing green and pulsating visualisations in the background

30 May 2023

Design Bridge and Partners: Aston Martin’s Intensity.Driven.

Combining data and human emotion for ultra-luxury automotive distinction

Black and white image of politician and the transparency card

30 May 2023

AKQA: Congresso em Foco’s Transparency Card

Helping Brazilians identify corruption in public spending

Abebe Bikila as Icarus coming out of an oil painting

25 May 2023

AKQA: Abebe Bikila’s Neo Icarus

A Greek myth retold for the present

A Pacific-looking island in deep blue ocean that is actually in Bavaria

Ogilvy: Deutsche Bahn’s Rediscover Germany

Bringing global travel destinations closer to home using smart algorithms

Metaverse mystery box in a Chinese city

09 May 2023

GTB: Changan Ford’s Metaverse in a Mystery Box

Revolutionising brand identity by blending the metaverse and reality

An AI robot of KFC's Colonel in a futuristic space

31 Mar 2023

Mindshare: KFC’s Colonel KI

Winning over the gaming community with AI persona: Colonel KI

Three people standing next to van and and billboard with a QR code

22 Mar 2023

Scholz & Friends: Johanniter-Unfall-Hilfe’s Anti-Look QR Code

The life-saving QR code design that stops people gawking at accident sites

Image from Ogilvy and Workday's Super Bowl Ad - Member of KISS on stage

10 Feb 2023

WPP at Super Bowl LVII

Showcasing WPP’s world-class creativity

Image showing Volvo car on phone screen

19 Jan 2023

Grey: Volvo’s Street Configurator

Transforming cities into showrooms

Presenters with VR headsets on

15 Dec 2022

Hill+ Knowlton Strategies: Meta’s Metaverse Interview

Facilitating Spain’s first ever broadcast interview in the metaverse

Digital billboard with people walking around in a light and bright mall space

09 Dec 2022

Thjnk: Ursula Karven and Frauen 100’s Fight Sexism with Sexism

Using typography to fight for equality

AI generated image the shows a scene beyond Vermeer's painting, the Milkmaid

05 Dec 2022

Ogilvy: Nestlé’s The Milkmaid

Re-imagining the work of the old masters using AI