Landor: Orchestre De Chambre de Paris

The Orchestre de Chambre de Paris is no stranger to musical excellence, but it faced a surprisingly modern challenge: how to stay culturally relevant in a world where classical music is often seen as elitist, stiff, and reserved for the few.

Classical music suffers from an image problem, one of tradition-bound concert halls, rigid decorum, and invisible velvet ropes. The Orchestra wanted to change all that. They believed music is for everyone, the curious, the seasoned, the sceptical, the passionate. They just needed a way to show it.

To break the barrier between the orchestra and the wider public, Landor zeroed in on one of the most iconic, and rigid, symbols of classical music: the musical score. That’s where the magic began.

Rather than treat the staff lines and notes as sacred, Landor deconstructed them, transforming this traditional grid into a creative playground. The staff became a framework for storytelling, and the notes were reimagined with whimsical, evocative symbols, a rubber duck for Swan Lake, love padlocks for Romeo & Juliet. Suddenly, sheet music wasn’t just for musicians; it became visual poetry anyone could connect with.

This bold move echoed the orchestra’s philosophy perfectly: emotion first, notes second. This new brand identity didn’t just break the mould, it redesigned the entire language of classical music.

• Typographic rhythm: A custom typeface, with geometric elegance and movement inspired by musical notes, danced across posters and pages.
• Visual wit: Playful iconography reinterpreted notation with lightness and approachability.
• Dimensional depth: A rich 3D design system added motion and texture, drawing viewers in.
• Frozen moments: Every asset, posters, animations, visuals, captured sound at a single point in time, letting the audience see the music before hearing it.

The result? An identity that was as versatile as it was vibrant, appealing to children as much as critics, concertgoers as much as casual browsers.

The transformation wasn’t just visual; it was deeply tangible. The Orchestra’s identity now lived beyond the concert hall, pulsing through social feeds, ticketing platforms and city streets.

And the audience responded:

• +88% increase in Instagram followers
• +572% increase in website click-throughs
• +19% boost in Facebook engagement
• +8% rise in ticket sales revenue

“Our collaboration with Landor was both fluid and inspiring. The new identity is a remarkable blend of classic elegance and bold originality, perfectly recognisable and versatile, yet also surprising and iconoclastic. As a result, our brand has gained strong recognition, particularly in advertising and on social media.” – Gilles Pillet, Communications Director & Jörn Tews, General Manager, Orchestre de Chambre de Paris