Ogilvy: Telenor Pakistan’s Naming the Invisible by Digital Birth Registration

Sixty million children in Pakistan do not have one thing that many of us around the world take for granted – a birth certificate.

Without a birth certificate, children struggle to find medical care, schooling, and protection from illegal child labour and trafficking practices.  

Changing this reality was an extensive challenge, but also an opportunity to reduce inequalities on a huge scale.

Telenor, Pakistan's second largest mobile network teamed up with the Government of Pakistan, UNICEF, Ogilvy and other global partners to create an easy-to-use mobile application. Community leaders are now able to access the app and help millions begin their path to obtaining a birth certificate, providing not just an official document, but hope.