Geometry Prague: NeuroDigital Touching Masterpieces

WPP-Featured-Work-Touching-Masterpieces-

Geometry Prague: NeuroDigital Touching Masterpieces

Bringing iconic sculptures to life for the blind through a unique VR experience

Geometry Prague, in partnership with NeuroDigital, the Leontinka Foundation and the National Gallery of Prague, launched a project empowering visually impaired individuals to enjoy art. Three art works were recreated in virtual reality, opening up a new age of digital accessibility. The campaign was launched at the National Gallery in Prague.

Touching Masterpieces received 544 million impressions and reached 170 countries worldwide between March 2018 and June 2018.