WPP at SXSW Sydney
WPP was pleased to return to SXSW Sydney in 2024 as an official partner. After a record first year with over 300,000 attendees and 1,000 sessions, South by Southwest® (SXSW®) returned to Sydney 14–20 October 2024.
This year, WPP brought the power of creative transformation to the SXSW Sydney main stage with nine engaging sessions. Each of these brought together partners and clients, international guest speakers, local innovators and the most influential thought leaders; providing a space to converge on WPP’s creative disciplines and AI leadership.
Check out our highlights of the week-long event or watch the full sessions below.
Snapshots from SXSW Sydney, featuring leading industry voices from The University of Oxford, WARC, Unilever’s Vaseline, Humanrace, Penfolds, Brouhaha, Shameless Media and WPP agencies Ogilvy, VML and Wavemaker.
Key insights from the week at SXSW Sydney, featuring thought leaders from Unilever, The AI Leadership Institute, WPP, Brisbane 2032 Olympics & Paralympic Games, ABC News, The Superpower Institute and academic Dr. Susan Carland.
Watch the sessions
Meet the Influenceables
In this session you’ll find out how to understand the direction of travel for consumer decision making – from the most movable, to the most loyal. What will it take, to win over who?
Find out moreAustralia 2035: are you ready for what’s coming?
Australia 2035: what are our hopes, fears, aspirations and desires? What does your business, or you as an individual need to do to prepare for 2035?
Find out moreDownload the Australia 2035 and beyond report here
Can Australia be the energy superpower that saves the world?
This panel will delve into how groundbreaking digital tools and innovative solutions are helping to accelerate Australia’s energy transition to help decarbonise the world.
Find out moreFrom spark to reality: the journey of a creative idea
An author, a screenwriter, an ad executive and a podcast host walk into a bar. Despite their distinct creative processes, adapted to their respective mediums, they share a common thread: creativity. In this panel, we’ll pick apart their fascinating journeys.
Find out moreRise above collaboration saturation with co-creation that counts
From the original Louis Vuitton x Supreme collection to the ever-present Balenciaga x Crocs product drops and the Pokémon and Van Gogh Museum tie-up, brand collaborations have traversed the sublime to the surreal over recent years, generating huge business along the way. Discover how in this fireside chat.
Find out moreCreativity in a world of wicked problems
An interactive discussion around how creativity thrives in chaos and collaboration, and how people and ideas can solve complex problems through the power of creativity.
Find out moreWeapons of mass perfection: how generative AI is shaping beauty ideals
Join us as we reveal brand new research into generative AI’s influence on beauty standards worldwide and explore the role AI tools play in empowering visions of beauty.
Find out moreThe reputation tightrope
Reputation as capital has never been more important as companies with a strong reputation are proven to commercially outperform their competition.
Find out moreThe crisis of average
In this session, WARC's Managing Editor for APAC, Rica Facundo, explores the impact of average and dull advertising to brands, before flipping it on its head to explore the return of creativity in a fireside chat with Unilever's Louis Piereck and Ogilvy's Toby Talbot.
Find out moreMeet the speakers
WPP was delighted to be joined this year on stage by some of Australia and the globe's finest minds. From screenwriters, podcast hosts, academics, ESG champions, podcast hosts, authors and tech partners - a fantastic line-up. Discover them below:
