The WPP Beach at The Cannes Lions Festival of Creativity 2022

The WPP Ignite Talks: 15 talks showcasing the new voices of WPP
12:00 | The Beach
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What's an Ignite talk? Four minutes on stage to talk about an idea, an interest or a passion. Our version is 15 slides that rotate automatically after 15 seconds. It's fun, it's fast and the format forces you to really think about what you want to say. Topics will include everything from how art and creative feeds the mind and soul, a mini crash course in Gen Z, and what physical borders teach.

Institute for Real Growth event (invitation only)
14:15 | The Beach
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This is a private event hosted by Mark Read, CEO, WPP; Frank van den Driest, Founder, IRG; and Marc de Swaan Arons, Founder, IRG.

The WPP family get-together The WPP friends and family get-together, hosted by Mark Read, CEO of WPP, and with a special live performance from KAMAUU
17:00 | The Beach
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IBM, Delta, Ogilvy & Mindshare: Breaking bias with the new creators
09:00 | The Beach
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WPP is partnering with IBM to solve one of our industry’s most difficult challenges – bias. Conscious or unconscious, advertising has a bias problem. It is deeply rooted into the tech platforms that power our entire industry and we all have a responsibility and an obligation to fix it. Join Shannon Womack, Director of U.S Brand Marketing, Delta Air Lines; Robert Redmond, Design Principal, IBM; Rachel Lowenstein, Global Head of Inclusive Innovation, Mindshare; and Debbie Vavangas, Global Lead IBM Garage, IBM; in conversation with Devika Bulchandani, Global President at Ogilvy, and learn what we can all do now to be a part of the solution.

Microsoft brunch
09:30 | Restaurant | The Beach
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Join us for an invitation-only networking brunch where Microsoft and Xander will bring together the WPP family for beachside bites and lively conversation with our leadership teams.

Culture Carriers: The new role of the CMO
10:00 | The Beach
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Join Atilla Cansun, Chief Marketing Officer, No7 Beauty Company, Sandra Lopez, GM, Chief Marketing Officer, Microsoft Advertising and Lindsay Radkoski, VP, National Marketing, Wendy’ in conversation with Jon Cook, CEO, VMLY&R to unpack what is expected of the modern marketeer today. Research shows that brands are now more powerful than governments and that people expect businesses to show up positively in their lives. Hear from the people behind some of the world's biggest brands about how they're working to connect their brand to culture and why they believe now is the time for brands to create positive change through creativity.

Occasions graph live demo
10:00 | Cabana | The Beach
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How can marketers be relevant and useful without using personally identifiable information? Join Carol Reed, Chief Data Strategy Officer at Choreograph, and Stephan Pretorius, Chief Technology Officer at WPP, to preview our next generation data platform and learn how we will connect to consumers at the moments that matter.

Bayer, GSK & Dole Sunshine: Towards a creative revolution in consumer healthcare
11:00 | The Beach
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The past few years have shone a light on personal health for people around the world. Consumers are, more than ever before, interested in their wellness and the self-care steps they can take to improve their lives. Join Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health; Tamara Rogers, Global Chief Marketing Officer, GSK Consumer Healthcare; Rupen Desai, Global Chief Marketing Officer, Dole Sunshine Foods; and Lindsay Pattison, Chief Client Officer, WPP in conversation with Paul Kemp Robertson, Co-Founder, Contagious, as they explore the ongoing creative transformation of consumer healthcare brands.

The future of digital experience with Optimizely
12:00 | Restaurant | The Beach
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Join Optimizely, CMOs and senior industry leaders to discuss the future of digital experience to deliver accelerated business growth. Be a part of the conversation to shape how you and your teams can unlock growth drivers through connected customer data, agile collaboration and experimentation.

WPP and TikTok: Reimagining entertainment
13:00 | The Beach

Content consumption has changed and it's no secret that TikTok is playing a big role in this shift by reimagining entertainment through discovery, community, and culture. Join David Ma, a TikTok Creator, Grace Vernon, Global Culture Insight and Trends Lead, No7; Leila Katrib, Executive Creative Director, VMLY&R Commerce in conversation with Kinney Edwards, Global Head of Creative Lab at TikTok as they discuss how brands can grow their business through commerce that is rooted in entertainment.

Grey, Wunderman Thompson, YSL & Salesforce: What’s next for brands & NFTs?
14:00 | The Beach
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NFTs have evolved to become household names with unparalleled community growth. So, what role can brands play in the future? Join Diane Hecquet, Digital Director, YSL Beauté; Virgile Brodziak, Managing Director, Wunderman Thompson France; and Nino Bergfield, Co-Founder Web3 Studio, Salesforce in conversation with Amanda Davis, Director of Innovation & Gaming, Grey, to discuss collaboration and co-creation with NFT and brand marketing leaders. From community building to the future of loyalty programs, we’ll foster an open conversation around how NFTs can help build and grow brands in all industries.

Global Alliance for Responsible Media: How the industry is removing harmful content from digital media
15:00 | The Beach
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How has the leading cross-industry effort on brand safety changed media safety for the better? Join Rankin Carroll, lead CMO, Mars; Debbie Weinstein, VP YouTube & Google Video Global Solutions; Krystal Olivieri, Global Chief Innovation Officer, GroupM; and Rich Raddon, Co-Founder and Co-CEO, Zefr.

GroupM and Mindshare takeover: client, family and partner reception
17:00 | The Beach
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The commerce dinner hosted by Big Commerce and VMLY&R
20:00 | The Beach
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Join Big Commerce and VMLY&R for dinner as they break down the different personality types of business and outline strengths, strategies and tactics that each can leverage to drive growth.

Adobe brunch
09:00 | The Beach
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Join Adobe for an invitation-only brunch bringing together WPP leadership and clients.

If you build it… they will come
10:00 | The Beach
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Join Anthony Wood, Founder and CEO, Roku in conversation with Kirk McDonald, North America CEO, GroupM as they examine the TV streaming landscape and a future where all TV and TV advertising will be streamed.

Occasions graph live demo
10:00 | Cabana | The Beach
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How can marketers be relevant and useful without using personally identifiable information? Join Carol Reed, Chief Data Strategy Officer at Choreograph, and Stephan Pretorius, Chief Technology Officer at WPP, to preview our next generation data platform and learn how we will connect to consumers at the moments that matter.

Empowering Gen Z to build communities: AKQA, Future Lions, Gymshark and TikTok
11:00 | The Beach
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This interactive morning features the exclusive reveal of the Future Lions winners followed by a Gymshark and TikTok walk through on harnessing the power of creativity within the platform. Join Noel Mack, Chief Brand Officer, Gymshark and Neil Boorman, Head of Creative Lab Europe, TikTok to find better ways to find new, diverse talent, and reach the next generation of change makers.

Proto workshop: How CMOs can drive enterprise transformation
12:00 | The Beach
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Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine in conversation with Mark Read, CEO of WPP
12:30 | The Beach
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Hear from Ukraine’s Minister of Culture and Information about the latest situation in the country and how business leaders can support, now and in the future. This session will explore the various world-leading capabilities Ukraine possesses and how the global business community can benefit from investing in Ukraine.

Mark Read, CEO of WPP, and Robert Thomson, CEO at News Corp, in conversation with Phillipa Leighton-Jones, Editor-at-Large at The Trust, WSJ
13:00 | The Beach
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Mark Read, CEO, WPP and Robert Thomson Chief Executive, News Corp in conversation with Phillipa Leighton-Jones, Editor-at-large, The Trust (WSJ). This moderated discussion will explore today’s media environment, the importance of independent journalism, the intersection of media and publishing with tech, and the biggest challenges facing large businesses right now.

Ogilvy, Dove & Pernod Ricard: From image to impact: How brands are creating the antidote to apathy
14:00 | The Beach
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Three-quarters of all brands wouldn’t be missed if they disappeared overnight. How can you be sure that your brand isn’t one of them? The answer is simple: impact. Join Alessandro Manfredi, Chief Marketing Officer, Dove; Antonis Kocheilas, Global CEO, Ogilvy Advertising; and Pam Forbus, CMO, Pernod Ricard USA, to unpack how creativity can banish apathy and help brands make an enduring impact on people, on the planet and their company’s performance.

VMLY&R Commerce, GSK & Ford Motor Company: Creative commerce at the centre of your consumer experience
15:00 | The Beach
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Join this cross-industry discussion on putting creative commerce at the centre of your brand's consumer experience. Beth Ann Kaminkow, CEO, VMLY&R Commerce, will be joined by Katie Williams, CMO, US, GSK, and Suzy Deering, Global CMO, Ford, in a powerful conversation on re-imagining the commerce journey.

Make your brand metaverse-ready
09:00 | The Beach
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WPP and Epic Games recently announced a global strategic partnership. Ryan Moore, Chief Revenue Officer, SuperAwesome at Epic Games, will join Stephan Pretorius, Chief Technology Officer, WPP, to discuss the emerging space of the metaverse, what it means to clients and how both WPP and Epic are organising themselves to bring a new era of interactive experiences to life for brands. The session will close with an open discussion with the audience about how brands should think about approaching investments in this space.

Reddit brunch
09:30 | The Beach
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A brunch hosted by the leadership teams at Reddit and WPP. There will be a quick word from Reddit’s Global Head of Karma Lab, Will Cady, who will be speaking on the importance of listening to community signals to uncover marketing opportunities and how to make the most of these insights.

Meet WPP’s new dog… Spot: A Boston Dynamics robot
09:30 | The Beach

To reduce the carbon emissions associated with production, WPP is partnering with technologists and artists to find innovative ways to shoot campaigns using drones, laser-scanning and virtual sets. Join us for a demo of Spot the robot dog and hear from Kat Sullivan, Senior Director of Interaction Design at WPP, on how WPP is thinking about the future of production.

Next Generation Consumers: How The Coca-Cola Company, Snap and Bloomberg are building boundless relationships with Millennials and Gen Z
10:00 | The Beach
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Millennials and Gen Z are demanding more from their personal relationships, so why shouldn’t they rewrite the rules for what they want from brands? Laurent Ezekiel, CMO, WPP is hosting Manolo Arroyo, Global CMO, The Coca-Cola Company, Kenny Mitchell, CMO, Snap Inc and Anne Kawalerski, Global CMO, Bloomberg to discuss how brands can recognise what the next generation of consumers want and how they are creating the future of marketing.

Wavemaker, Coinbase & ViacomCBS: The brand slam: New economy meets heritage
11:00 | The Beach
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Digital disruptors meet heritage heroes in this frank exchange of ideas, business culture and innovation. Join Lee Sears, EVP, ViacomCBS and Kate Rouch, CMO, Coinbase in conversation with Louisa Wong, America CEO, Wavemaker.

The cookout
12:30 | Restaurant | The Beach
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Join WPP’s Racial Equity team to meet and celebrate BIPOC talent at the heart of WPP. Featuring Caribbean fare and fuelled by music from across the African Diaspora, we invite anyone of colour, CMOs and allies to attend this event – to connect, network, build relationships and to belong at Cannes. Hosted by Stacie Graham, Global Racial Equity Programme Director, WPP and Kaleeta McDade, Global Executive Creative Director, Ogilvy.

WPP, SeeHer, GSK & Abbott: Breaking marketing taboos in health and wellness advertising to women
14:00 | The Beach
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Brands tend to flatten womanhood and their health needs into demographic boxes – but the reality is the multiplicity of women’s experiences require more nuance than how we speak to women’s diverse health needs today. We need more honesty, more vulnerability, and more empathy for all women from all backgrounds in health communications – an industry that is still substantial with taboos. WPP and SeeHer collaborated on bespoke research to understand how brands and communications agencies can depict and engage better with women. Join Rachel Lowenstein, Global Head of Inclusive Innovation at Mindshare; Cassandra Sinclair, President, Grey Health & Wellness North America; Christine Guilfoyle, EVP SeeHer; Vivek Mohan, Divisional VP, President, Corporate Global Marketing Abbott; Meredith Herman, Health of Global Marketing Services and Consumer Experiences, GSK; Jeannine Shao Collins, President at SeeHer/ANA in conversation with Lindsay Pattinson, Chief Client Officer at WPP.

WPP's creative transformation and the importance of purpose-driven marketing: Mark Read, CEO at WPP
15:00 | The Beach
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Adobe creative get-together
15:30 | The Beach
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Join the Adobe Creative Team for an afternoon of networking, music and food.

IBM get-together
16:00 | The Beach
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Join IBM for their New Creators event on the WPP Beach. Hosted by Miles Quinton, Senior Client Partner, IBM Consulting and Siobhan O’Sullivan, Managing Director, IBM.

Health & wellness at the WPP Beach
09:30 | The Beach
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Family, friends and partners are all welcome to the WPP Beach for a morning of hit classes, yoga, smoothies, healthy food and relaxing.

Reflect and restore yoga
11:00 | The Beach
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A one-hour mindfulness session to reset and re-energise mind and body.

WPP creatives lunch hosted by Rob Reilly, Chief Creative Officer, WPP
12:00 | Restaurant | The Beach
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